Description
Marketing with Social Media
10 Easy Steps to Success for Business
Author: Coles Linda
Language: EnglishSubject for Marketing with Social Media:
Keywords
Marketing with Social Media: 10 Easy Steps to success for Business; Linda Coles; small business social media; social media marketing; alternative marketing tools; online marketing; business online presence; small business marketing techniques; low-cost marketing; social media presence; online branding; attracting customers; social media tips; social media marketing case studies; social media marketing cautions; social media marketing guidelines; social media marketing tutorial; social media marketing how-to; social media marketing basics; social media marketing best practices; social media marketing guru
224 p. · 14x21.3 cm · Paperback
Description
/li>Contents
/li>Biography
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Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram.
Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to:
- Create a profitable social media strategy for your business
- Exploit each platform to reap the highest returns
- Master the basics of each platform, and optimise your content
- Shape your reputation and promote your social media efforts
Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.
About the author ix
Acknowledgements xi
Introduction xiii
Opening story xv
1 What is social media? Policy, plan and profitability 1
2 Facebook basics and content ideas 29
3 LinkedIn basics and networking using LinkedIn 53
4 Twitter basics and using Twitter for your business 81
5 Online etiquette and preserving your reputation 107
6 YouTube explained 127
7 Google+ and why it’s important for SEO 145
8 Pinterest and pinning the best images 155
9 Vine and Instagram basics to create great video 163
10 Making your website work and promoting your social media efforts 171
Marketing with Social Media Wrap 193
Appendix A: Daisy’s social media plan 195
Appendix B: Glossary 199
Index 203
LINDA COLES is a social media specialist helping businesses make the most of online tools to grow their customers and networks. A conference speaker and author on building relationships, she also consults on how to use relationships, online and off, as a way to grow your business connection base and network online effectively.