Description
Measuring the User Experience (3rd Ed.)
Collecting, Analyzing, and Presenting UX Metrics
Interactive Technologies Series
Authors: Albert Bill, Tullis Tom
Language: EnglishSubjects for Measuring the User Experience:
Keywords
customer experience (CX); service design; UX metrics; variables; study goals; user goals; task success; errors; efficiency; learnability; usability issue; severity ratings; self-reported data; rating scales; facial expression analysis; skin conductance; usability scorecards; card-sorting data; accessibility data; return-on-investment data; net promoter scores; biometrics
384 p. · 19x23.4 cm · Paperback
Description
/li>Contents
/li>Biography
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*Textbook and Academic Authors Association (TAA) Textbook Excellence Award Winner, 2024* Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.
2. Background
3. Planning
4. Performance Metrics
5. Self-Reported Metrics
6. Issue-Based Metrics
7. Eye Tracking (new)
8. Measuring Emotion (new)
9. Combined and Comparative Metrics
10. Special Topics
11. Case Studies
12. Ten Keys to Success
Thomas S. (Tom) Tullis retired as Vice President of User Experience Research at Fidelity Investments in 2017. Tom was also an Adjunct Professor in Human Factors in Information Design at Bentley University since 2004. He joined Fidelity in 1993 and was instrumental in the development of the company’s User Research department, whose facilities include state-of-the-art Usability Labs. Prior to joining Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity’s usability team have been featured in a number of publications, including Newsweek, Business 2.0, Money, The Boston Globe, The Wall Street Journal, and The New York Times.
- Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data
- Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system
- Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed
- Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience