Media Communication (4^th Ed., 4th ed. 2016)
An Introduction to Theory and Process

This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.

Introduction: Studying Media
1. The Media World: A View of the Terrain
2. Media in Context
3. Language in Pursuit of Meaning
4. Media Purpose, Media Performance
5. The Audience for Media: Substance and Shadow
6. Narrative: the Media as Storytellers
7. The News: Gates, Agendas and Values
8. The Practice of Media: Pressures and Constraints
9. The Global Arena: Issues of Dominance and Control
10. Research as Exploration and Development
11. Ever-Trending: Power Play, Illusion, Surveillance
Concluding Remarks

James Watson was formerly Senior Lecturer in Media and Course Director of the BA in Media and Communication at the University of Greenwich and West Kent College, UK. As well has having over 30 years of teaching and journalism experience, he was also a highly-regarded author of children's novels and plays. He co-authored the Dictionary of Media and Communication Studies (2015), now in its ninth edition.

Updated examples and discussion of new hot topics
Greater international coverage
Regarded as a classic text, it introduced media communication in an accessible and engaging manner
Unlike other recent textbooks that focus on specific areas, this book delivers a broad and unbiased survey of the subject