Description
Mobile Marketing
Achieving Competitive Advantage through Wireless Technology
Authors: Michael Alex, Salter Ben
Language: English
Subject for Mobile Marketing:
Keywords
phone; wireless; application; protocol; content; world; location; based; services; device; WAP Gateway; UK Code; Si Te; NTT DoCoMo; ERP Solution; Smart Phones; Wireless Fidelity; WAP Site; MVNOs; Flash Lite; WAP; Mobile Marketing; ROI Analysis; NTT; WAP Device; Electrical Contractors; Adult Content; OMA; Sprite Interactive; MMS Message; Premium Rate Services; Smart Messaging; Target Ad; Amp; Wireless Site
Publication date: 01-2017
· 15.6x23.4 cm · Hardback
Approximative price 33.85 €
Subject to availability at the publisher.
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the book of Michael Alex, Salter Ben
Publication date: 01-2006
256 p. · Paperback
Description
/li>Contents
/li>Readership
/li>Biography
/li>
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.
Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:
* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world
Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.