Description
Pharma's Prescription
How the Right Technology Can Save the Pharmaceutical Business
Author: Biswas Kamal
Language: EnglishKeywords
big data; business success; business value; Clinical research; clinical trial; compliance; computer system; crowd sourcing; custom development technology; customer-driven R& D; data management; database; delivery model; digital delivery; digital marketing; digital platform; drug approval; drug manufacturing; electronic record; employee stickiness; financial value; global compliance; human resources; IND; IT application; IT system; labeling; Low-cost medicine; manufacturing; marketing; multi-i
Approximative price 56.19 €
In Print (Delivery period: 14 days).
Add to cart the book of Biswas Kamal205 p. · 15.2x22.8 cm · Paperback
Description
/li>Contents
/li>Readership
/li>Biography
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The pharmaceutical industry needs a shot in the arm – and not a moment too soon. The executive suite is mired in a bygone era, a time when extensive, well-funded pharmaceutical R&D produced blockbuster drugs, kept everything in-house and reaped the financial rewards. But that way of working needs to change. Executives now need to know what the technologists in their companies are doing in order to survive the next decade. Written for those new to industry, as well as for experienced professionals or specialists looking to expand their knowledge, this book is a must-read for business executives and information technologists alike.
Pharma’s Prescription bridges the knowledge gap between current business practices and the most valuable technologies today. This book is filled with practical, real-life examples from industry and is a straightforward guide for all pharmaceutical and information technology executives who need to improve their businesses.
- Focuses on practical solutions that are easily incorporated in your day-to-day work
- Integrates business operations and information technology
- Highlights the industry's top turn-around stories
- Discusses pharmaceutical industry trends, growth opportunities, innovation drivers, regulatory complexities, and emerging market operations
Chapter 1: Pharma Health—Critical Parts Need Redesigning Chapter 2: The Pharmaceutical Value Chain—An Introduction Chapter 3: Technology Basics—An Introduction Chapter 4: Courageous New World: Strategies to Improve Business Outcomes Chapter 5: Measuring Business Values and Success
Kamal has also developed several technology driven solutions that have helped pharmaceutical companies transform business functions to enhance business values for the company and customers. He has worked in Europe, Asia and the Americas and currently lives with his family in the US. He has a Masters in Engineering, went to business school for International Marketing, is a certified ISO9000 Quality Auditor, and member of the board in several industry forums. Kamal is a strategist and evangelist of pharmaceutical business transformation through non-traditional methods and frequently speaks at industry councils.
- Focuses on practical solutions that are easily incorporated in your day-to-day work
- Integrates business operations and information technology
- Highlights the industry's top turn-around stories
- Discusses pharmaceutical industry trends, growth opportunities, innovation drivers, regulatory complexities, and emerging market operations