Description
Preface to marketing management
Language: English
Publication date: 02-2012
· Paperback
· Paperback
Description
/li>
Please note-this information applies to the previous edition.
Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
© 2024 LAVOISIER S.A.S.
These books may interest you
Preface to marketing management 115.00 €
Global Marketing, Global Edition 89.46 €