Description
Proceedings of the 1993 World Marketing Congress, Softcover reprint of the original 1st ed. 2015
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Series
Language: EnglishSubjects for Proceedings of the 1993 World Marketing Congress:
Publication date: 10-2016
Support: Print on demand
Publication date: 07-2015
675 p. · 21x27.9 cm · Hardback
Description
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This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.?
Includes the full proceedings of the 1993 World Marketing Congress?
Offers quality research and insights in the field of global marketing
Includes contributions related to marketing strategy, marketing management and consumer behavior