Description
Relationship marketing
Author: SHAJAHAN
Language: EnglishApproximative price 54.68 €
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Publication date: 03-2004
328 p. · Soft-cover
328 p. · Soft-cover
Contents
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Preface Foreword Contents 1. Overview of Relationship Marketing 2. Fundamental Concepts 3. Customer Acquisition Strategies 4. Customer Retention Strategies 5. Add-on Selling Strategies 6. Customer Loyalty 7. Analyzing Profitability of Customers 8. IT-enabled Marketing 9. Overview of CRM amd Web-based Technologies 10. Learning Organization 11. Integrated Relationship Marketing Strategies CASES Organization Index Subject Index
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