Description
Scaling the Tail: Managing Profitable Growth in Emerging Markets, 1st ed. 2015
Authors: Park Seung Ho, Ungson Gerardo R., Cosgrove Andrew
Language: EnglishSubjects for Scaling the Tail: Managing Profitable Growth in Emerging...:
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Approximative price 105.49 €
In Print (Delivery period: 15 days).
Add to cart the book of Park Seung Ho, Ungson Gerardo R., Cosgrove Andrew
Publication date: 08-2015
163 p. · 14x21.6 cm · Hardback
163 p. · 14x21.6 cm · Hardback
Description
/li>Biography
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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
Author Seung Ho Park: Seung Ho Park is a Professor of Strategy at China Europe International Business School, China. Author Gerardo R. Ungson: Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, USA. Author Andrew Cosgrove: Andrew Cosgrove is a Global Lead Analyst at Ernst & Young, UK.
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