Short Introduction to Strategic Management
Cambridge Short Introductions to Management Series

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

Preface; 1. The strategy concept; 2. Strategy formulation; 3. Strategy execution; 4. Integrative strategy; 5. Multinational corporate strategy; 6. Strategic leadership; Index.

Torben Juul Andersen is Professor of Strategy and International Management at the Copenhagen Business School where he teaches an MBA course in Strategic Management, and he is Associate Dean of the MBA Program. He has held positions as Vice President at Citibank/Citicorp Investment Bank, London, Senior Vice President at Unibank A/S, Managing Director of SDS Securities A/S, Copenhagen and Senior Consultant at PHB Hagler Bailly, Arlington. He is the author of numerous articles and books including Strategic Risk Management Practice (Cambridge University Press, 2010), Perspectives on Strategic Risk Management (2006) and Global Derivatives: A Strategic Risk Management Perspective (2005).