Storytelling in organizations : how narrative and storytelling are transforming twenty-first century managment

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Language: Anglais

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Storytelling in Organizations
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· 15.2x22.9 cm · Hardback

Approximative price 36.09 €

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Storytelling in organizations : how narrative and storytelling are transforming twenty-first century managment
Publication date:
176 p. · Paperback
This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The tone of the book is also unique. The engagingly personal and idiosyncratic tone comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. Reading it is as stimulating as spending an evening with Larry Prusak or John Seely Brown. The prose is probing, playful, provocative, insightful and sometime profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews will all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time.
1. How We Got into Storytelling,. Storytelling in Organizations: Larry Prusak,. Narrative as a Knowledge Medium: John Seely Brown,. Storytelling to Ignite Change: Steve Denning,. Storytelling in Making Educational Videos: Katalina Groh,. The Prospects for Narrative and Storytelling: Steve Denning
Executives and middle managers charged with improving efficiency, increasing revenue, spearheading change, within organizations, knowledge management experts and practitioners, management consultants, and academics and students studying org
Storytelling In Organizations is brain food for managers who want to ascend to leadership positions. Melding four different perspectives, the authors make a compelling case to become a more relevant, powerful, and memorable communicator. By thetime you finish the book you will be thinking differently and running to a mirror to practice, practice, practice.'-- Jim Hatherley, author of 'Daring To Be Different, A Manager's Ascent To Leadership' 'Story telling is increasingly recognized as central to organizational life. This book draws on the expertise of four thought leaders in this area to help us all understand the role of narative and ways that we can best leverage stories in our own organizations. It is a must read for those looking for more effective approaches to knowledge sharing and