Description
Strategic management
Author: ROTHAERMEL Frank T.
Language: EnglishApproximative price 129.93 €
In Print (Delivery period: 10 days).
Add to cart the book of ROTHAERMEL Frank T.
Publication date: 02-2012
416 p. · Paperback
416 p. · Paperback
Description
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Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.OneBook...OneVoice...OneVision
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