The London Olympics of 2012, 1st ed. 2015
Politics, Promises and Legacy
Global Culture and Sport Series

Analysing the politics of the 2012 London Olympics, Stephen Wagg examines the framing of London's bid to host the Games, arguments about the Games' likely impact and the establishment of 'Fortress London' to protect the Games. The book asks who won, and who lost out, in this important event as well as exploring its media coverage and legacy.

"1. The Contemporary Olympic Games - Commercial Juggernaut or the Price of Progress?
2. The Games Come to London
3. ''It remains unclear how local people will benefit…'': Post-Bid, Pre-Games - Prognostication and Protest
4. Looking for Inspiration: The Politics of the Olympic Flame at London 2012
5. ''Isambard Kingdom Brunel Wasn''t Marxist'': The Opening Ceremony of London 2012
6. ''Just Put Down the Pepsi…'': London 2012 and the Corporations
7. How Good Does That Feel? London 2012: Media and Celebrity
8. Islands of Gentrification? London 2012, Politics and Legacy



                               

Stephen Wagg is a professor in the Carnegie Faculty of Leeds Beckett University, UK and has written widely on the politics of sport. With Helen Jefferson Lenskyj he edited The Palgrave Handbook of Olympic Studies (2012). His other recent books include Sounds and the City (edited with Brett Lashua and Karl Spracklen, Palgrave, 2014), Thatcher's Grandchildren (edited with Jane Pilcher, Palgrave, 2014) and An Introduction to Leisure Studies (with Peter Bramham, 2014).