Description
Understanding canadian business (4th ed )
Author: NICKELS
Language: EnglishApproximative price 93.19 €
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Publication date: 05-2002
704 p. · 27.6x22.1 cm · Hardback
704 p. · 27.6x22.1 cm · Hardback
Description
/li>Contents
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We've made a great text, greater and the current market leader leads the way again. This new edition includes more technology, a stronger, integrated e-commerce focus, coverage of how technology is impacting business, and more coverage of personal skill development as it relates to career success. All these factors combine to help show the connection between text and the real business world. The text and supporting package comprise a learning system that maximizes the student's ability to explore and establish the skills needed for future growth and success.
Part 1: Business Trends: Cultivating a Business in Diverse Global Environments
Chapter 1 - Major Trends Affecting Canadian Business
Chapter 2 - How Economic Issues Affect Business
Chapter 3 - Competing in Global Environments
Chapter 4 - The Role of Government in Business
Chapter 5 - Ethical Behaviour, the Environment, and Social Responsibility
Part 2: Business Ownership and Small Business
Chapter 6 - Forms of Business Organization
Chapter 7 - Small Business and Entrepreneurship
Part 3: Leadership, Organization, and Production to Satisfy Customers
Chapter 8 - Leadership and Management
Chapter 9 - Managing the Move Toward Customer-Driven Business Organizations*
Chapter 10 - Managing Production and Operations*
Chapter 11 - Using Technology to Manage Information*
Part 4: Management of Human Resources: Motivating Employees
Chapter 12 - Motivating Employees and Building Self-Managed Teams
Chapter 13 - Human Resource Management: Managing the Most Important Asset - People
Chapter 14 - Dealing with Employee-Management Issues and Relations
Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Chapter 15 - Marketing: Building Customer and Stakeholder Relationships
Chapter 16 - Developing and Pricing Quality Products*
Chapter 17 - Promoting and Distributing Products Efficiently and Interactively
Part 6: Accounting Information and Financial Activities
Chapter 18 - Accounting Fundamentals
Chapter 19 - Managing Financial Resources
* denotes new chapter title
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