Unmarketing: stop marketing start engaging (paperback)

Stop marketing. Start UnMarketing.

No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that.

If you"re ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.

This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first*then reap the long-term, high-quality growth that follows!

"[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!" *Famous author who hasn"t read this book

"This book has a great amount of words." *Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial

"This book is the greatest business book in the world, besides mine." *Author who only gives testimonials to people who give him one in return return

Chapter 1: Hierarchy of Buying

Chapter 2: A Word on Experts

Chapter 3: Trust Gap

Chapter 4: Restaurant That Didn"t Get It

Chapter 5: Cold Calling

Chapter 6: Aiming Your Company at the Bottom of the Barrel

Chapter 7: Pull and Stay

Chapter 8: Reasons Why Companies Don"t Use Social Media

Chapter 9: Social Media (Social Currency as Well)

Chapter 10: Twitter versus Facebook versus LinkedIn versus google +

Chapter 11: Social Media Platforming

Chapter 12: HARO-Platforming Example

Chapter 13: The Game Has Changed

Chapter 14: Publicized Customer Service

Chapter 15: Don"t Bank on the Bold

Chapter 16: Seven Deadly Social Media Sins

Chapter 17: How Twitter Changed My Business

Chapter 18: Tassimo

Chapter 19: Local Twitter

Chapter 20: Dominos-Word of Mouth

Chapter 21: Naked Pizza

Chapter 22: Don"t Feed the Trolls

Chapter 23: Tweetathon

Chapter 24: Your Web Site-Old School versus New School

Chapter 25: Captchas

Chapter 26: Experience Gap

Chapter 27: Raising and Keeping the Bar High-Cirque

Chapter 28: Stirring Coffee

Chapter 29: Experience Gap for Small Biz

Chapter 30: Using Stop Start Continue

Chapter 31: Zappos

Chapter 32: Rockport

Chapter 33: FreshBooks

Chapter 34: Why You Can"t Learn From Millionaires

Chapter 35: Transparency and Authenticity

Chapter 36: My Transparency on Twitter

Chapter 37: Your Transparency on Twitter

Chapter 38: Affiliates

Chapter 39: Testimonials

Chapter 40: Best Sellers

Chapter 41: Why Being a Work-at-Home Mom Is Bad for Business

Chapter 42: Hello? Walmart?

Chapter 43: Idea Creation

Chapter 44: Idea Delivery

Chapter 45: Doing In-Person Seminars

Chapter 46: Tele-Seminars

Chapter 47: Tele-Summits

Chapter 48: How and Why I Created a Summit E-Book Instead

Chapter 49: Viral Marketing

Chapter 50: Undercover UnMarketing

Chapter 51: Putting It into Practice

Chapter 52: Lush

Chapter 53: Trade Shows

Chapter 54: Social Media at Trade Shows

Chapter 55: UnNetworking, Why Networking Events Are Evil

Chapter 56: The Awesomeness of Being a 2.0 Author

Chapter 57: The UnTour

Chapter 58: The UnEnd

Acknowledgments