Author: Ware ColinLanguage: Anglais
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196 p. · 19.1x23.5 cm · Paperback
In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand.
Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.
• Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.
• Provides practical, task-oriented information for designers and software developers charged with design responsibilities.
• Includes hundreds of examples, many in the form of integrated text and full-color diagrams.
• Steeped in the principles of “active vision, which views graphic designs as cognitive tools.
WHAT WE CAN EASILY SEE
STRUCTURING TWO DIMENSIONAL SPACE
GETTING THE INFORMATION: VISUAL SPACE AND TIME
VISUAL OBJECTS, WORDS, AND MEANING
VISUAL AND VERBAL NARRATIVE
CREATIVE META SEEING
THE DANCE OF MEANING