Wine and psychology - how we think about the wine we drink (paperback)
How We Think about the Wine We Drink

Why is it that wine tastes better when we are told it is more expensive? And how is it that even the most sophisticated wine experts can be fooled by the addition of red food coloring to white wine? Psychology and Wine presents the first comprehensive review of the most current psychological research relating to our understanding of wine and the human mind. Noted psychologist Miles Thomas reveals the myriad behavioral aspects of wine consumption through an in-depth analysis of the disparate and complex body of knowledge relating to how we taste and think about wine, the wine business, and the future of wine.

Thomas covers a wealth of topics, which include the unique cultural and psychological role of wine, from the pre-historical origins of viticulture to the present day, an exploration of the notions of &lsquo,problem" and &lsquo,healthy" drinking, the sensory and perceptual experiences of wine, and the contextual factors that impact wine consumption and enjoyment.

The book in opens up the somewhat mysterious world of wine to a broad audience, with its blend of serious scholarship and refreshing accessibility, Psychology and Wine offers fascinating insights into the psychological aspects of wine that can be savored by psychologists, sommeliers, and serious wine enthusiasts everywhere.

Miles Thomas is a Registered Educational Psychologist and a Tutor on the Psychology Doctorate Programme at the University of East London. Dr. Thomas is also an Associate Fellow of the British Psychological Society and a Fellow of the Higher Education Academy, and Associate Editor of the Psychologist Magazine. He is the founder of the first website dedicated to the psychology of wine, www.winepsych.com