Graduate Entrepreneurship, 1st ed. 2017
How to Start Your Business After University
Career Skills Series

Author:

Language: English
Publication date:
Support: Print on demand
Withdrawn from sale

Combining the experience of over a dozen successful graduate entrepreneurs with the latest thinking and research on the subject, this book makes students and graduates aware of the benefits of starting their own business and offers a practical introduction to the world of entrepreneurship. It takes students step-by-step through the process, from generating ideas and crafting a business model through to raising finance and launching their business. Activities and exercises provide students with the opportunity to put pen to paper and test their new business knowledge.

This is an essential resource for enterprising students or graduates from any discipline with an interest in starting a business of their own. 

Preface.- Introduction.- 1. 7 Myths of Entrepreneurship.- 2. What is Entrepreneurship?.- PART I: MINDSET 3. Self-Belief.- 4. Passion.- 5. Endurance.- 6. Creativity.- 7. Leadership.- PART II: SKILLSET 8. Strategy.- 9. Marketing.- 10. Sales.- 11. Branding.- 12. Finance.- PART III: PROCESS 13. Identifying Opportunities.- 14. Evaluating Opportunities.- 15. Exploiting Opportunities.- Closing Thoughts.- Notes.

Michael Tefula is former Vice President of the University of Birmingham Entrepreneurs' Society, and an alumnus of NACUE - the largest student entrepreneurship organisation in the UK. He has previously worked in corporate finance and in the private equity and investment industry. His previous publications include How to Get a First: Insights and Advice From a First-Class Graduate and Student Procrastination: Seize the Day and Get More Work Done.

  • Emphasises the importance of sound business knowledge and helps students to get to grips with the mechanics of taking an idea to market
  • Includes case studies of well-executed business ideas, with examples and profiles of successful student and graduate entrepreneurs
  • Contains dozens of exercises and activities to help readers put new knowledge into practice and identify opportunities according to their experience and skillset
  • Offers advice on preparing for entrepreneurship, both mentally and financially
  • Helps students to develop an entrepreneurial mindset, boost their creativity and devise an effective strategy for their business