Description
City Branding and Promotion
The Strategic Approach
Routledge Contemporary Perspectives on Urban Growth, Innovation and Change Series
Author: Cudny Waldemar
Language: EnglishSubjects for City Branding and Promotion:
Keywords
Film Tourism Experience; Socio-economic Development; city branding; City Brand; city promotion; Current Situation Analysis; place management; place branding; Local Development; place promotion; City’s Tourist Product; tourism and cities; Swot Analysis; urban tourism; Marketing Procedure; tourism branding; Public Relations Activities; tourism marketing; Branding Strategy; tourism promotion; Public Consultancies; city marketing; Pilica River; Smart City; City Product; Creative City; Ice Arena; Tv Message; City Image; Urban Development Strategies; City Branding Strategy; City Identity; Author’s Photo; Entertainment Offerings; Operational Aims
Publication date: 12-2020
· 15.6x23.4 cm · Paperback
Publication date: 05-2019
· 15.6x23.4 cm · Hardback
Description
/li>Contents
/li>Readership
/li>Biography
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This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland.
This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.
1. Introduction 2. Setting the agenda 3. Defining the current situation: developing the analytical part of the strategy 4. Creating the strategic part and strategy implementation 5. City branding and promotion strategy for Tomaszów Mazowiecki (Poland) 6. Summary
Waldemar Cudny specializes in urban and tourism geography. He is a graduate of the Department of Geography at the University of Łódź, Poland. Currently he holds a position of Associate Professor at the Jan Kochanowski University (JKU) in Kielce, Poland.