Description
Constructing the Persuasive Portfolio
The Only Primer You’ll Ever Need
Author: Fletcher Margaret
Language: English
Subject for Constructing the Persuasive Portfolio:
Keywords
Print Portfolio; Portfolio Design; project documentation; Online Printing Service; presentation documentation; White Space; project narrative; Storyboarding; Full Bleed; Content Narrative; Digital Portfolio; Visual Narrative; RGB Color Model; visual pace; Studio Critic; architecture portfolio; Image Hierarchy; portfolio Components; Web Safe Colors; Portfolio Organization; Cover Board; Layout Grids; Diagram Labels; hanglines; Visual Hierarchy; gutters; Vertical Page; Visual gravity; Bone Folder; Graphic Representation Strategies; Portfolio Format; Graphic Design Basics; Graphic Layout; Typography guidelines; Helvetica Neue; typography selection; Half Title Page; typographic hierarchy; Project Title; Line Weight; color families; Web Portfolio; use of white space; Page Margins; graphic punctuation; Color Models; precedent; site analysis; process material; site plan; section; elevation; renderings; models; Printed Portfolio; Cover design; binding methods
Publication date: 10-2016
· 18.9x24.6 cm · Hardback
Publication date: 10-2016
· 18.9x24.6 cm · Paperback
Description
/li>Contents
/li>Readership
/li>Biography
/li>
Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout.
You will learn how to:
-Identify your readership
-Collect, document, and catalog your work
-Organize your portfolio
-Visually structure your portfolio
-Design your layout
-Manage both printed and digital portfolio formats
As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!
Introduction. 1. The Work Before the Work 2. Designing the Portfolio Systems 3. Designing the Graphic Layout 4. Determining Portfolio Format 5. Case Studies Index. Acknowledgments. Illustration Credits
Margaret Fletcher is an assistant professor of architecture in the College of Architecture, Design and Construction at Auburn University in Auburn, Alabama, USA.