Description
Arts Entrepreneurship
Creating a New Venture in the Arts
Author: Andrews Richard
Language: EnglishSubjects for Arts Entrepreneurship:
Keywords
Smart Phone; Arts entreprenuership; Artist Bios; arts management; Arts Entrepreneur; fundraising; UK Cultural Policy; entreprenuerial finance; Arts Venture; theatre; Arts Organizations; creative industries; Creative Placemaking; new venture creation; Fiscal Sponsor; entrepreneur; Arts Entrepreneurship; intrapreneurship; Equity Crowdfunding; Richard Andrews; Public Engagement; Berkeley; Swot Analysis; arts entrepreneurship programs; Business Budget; cultural policy; SBA Loan; career development; Cash Flow Projection; organizational planning; Minimum Viable Product; customer identification; Fundraising Plan; Crowdfunding Campaign; Federal Arts Programs; State Arts Agencies; Beginning Cash Balance; Actuals Comparison; Major Gift; Lean Startup Method; Fundraising Strategy
Publication date: 10-2019
· 19.1x23.5 cm · Paperback
Publication date: 09-2019
· 19.1x23.5 cm · Hardback
Description
/li>Contents
/li>Biography
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Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector.
Building on the reader?s artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business development, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations.
A hands-on guide to entrepreneurial success, this book is a valuable resource for students of Arts Entrepreneurship programs, courses, and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture.
1. What is arts entrepreneurship? 2. Planning and assessment 3. Marketing 4. Fundraising 5. Legal issues 6. Money Management and Entrepreneurial Finance 7. Cultural policy and the arts entrepreneur 8. Organizational design, Career development, and Future trends
Richard S. Andrews teaches Arts Entrepreneurship at UC Berkeley and other universities in the US and abroad. He is the Associate Director of the UC Berkeley Center for New Music and Audio Technologies (CNMAT) and Executive Director of the Eco Ensemble. He has been working in arts management for over twenty years.