Tour Operators and Operations
Development, Management & Responsibility

The package tour is still a key component of the tourism sector, however recently these packages have changed from the traditional 'sand, sun and sea' to a shift in composition involving a myriad of niche products. In addition a major increase in tour operator activity in the major emergent economies of the world has been witnessed.

With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between the operators and destinations, with particular reference to the sustainability of both parties. International cases studies are included throughout

- 1: Introduction
- 2: The Package Holiday and the Rise of the Tour Operator
- 3: The Operating Environment
- 4: Product Development
- 5: Small and Medium-Sized Tour Operators
- 6: Customer Service
- 7: Financial Planning: Pricing the Package
- 8: Tour Operators and Key Travel Regulations
- 9: Distribution (Place)
- 10: Marketing
- 11: Human Resources and Managing the Workforce
- 12: Crisis Management
- 13: Challenges and Issues: A Look Ahead

Suitable for undergraduate students of travel and tourism.

Jacqueline Holland, Northumbria University, UK

David Leslie, formerly of Glasgow Caledonian University, UK