Description
Understanding the Business of Global Media in the Digital Age
Authors: Lee Micky, Jin Dal Yong
Language: EnglishSubjects for Understanding the Business of Global Media in the...:
Keywords
MBA Curriculum; DVD Rental; production studies; Production Studies Scholars; critical political economy; Media Economic Approach; media economics; Civil Societies; global digital media; MBA Program; digital media; Korean Cultural Industries; global media; Laissez Faire Market System; business of media; User Generated Content Platforms; media industries; Free Agents; Dal Yong Jin; Civil Society Media; Free Source Software; Korean Wave; Crowdfunding Site; Affective Labor; Media Economies; Media Studies Students; Faster Lanes; CGI Technology; Open Source Software; Media Industry Studies; KCC; Open Source; Open Source Code
Approximative price 56.31 €
In Print (Delivery period: 14 days).
Add to cart the book of Lee Micky, Jin Dal YongPublication date: 10-2017
· 19.1x23.5 cm · Paperback
Publication date: 10-2017
· 19.1x23.5 cm · Hardback
Description
/li>Contents
/li>Readership
/li>Biography
/li>
This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches ? media economics, critical political economy, and production studies ? the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today?s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.
Ch.1 Introduction and overview
Ch. 2 The history of the study of the business of media
Ch. 3 Theories and approaches to study the business of media
Ch. 4 Economies
Ch. 5 Politics
Ch. 6 Technologies
Ch. 7 Civil societies
Ch. 8 Cultures
Ch. 9 Labor
Ch. 10 Conclusion
Micky Lee is an Associate Professor of Media Studies at Suffolk University, Boston, USA. She has published in feminist political economy, information and communication technologies, and finance, information, and the media.
Dal Yong Jin is Professor in the School of Communication at Simon Fraser University, Canada. His major research and teaching interests are in social media and platform technologies, mobile technologies and game studies, media (de-)convergence, globalization and media, transnational cultural studies, and the political economy of media.
These books may interest you
Media Economics and Management 45.15 €
Media Economics and Management 160.25 €