Mastering Global Business Development and Sales Management
The Global Warrior Series

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Language: English

80.97 €

In Print (Delivery period: 15 days).

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· 15.6x23.4 cm · Hardback

Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management.

  • Shows how to develop a marketing and sales strategy for globalization
  • Details regional versus country-specific profiles
  • Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations
  • Provides sales and negotiation skill sets

Chapter 1: The Importance of Business Development. Chapter 2: Domestic Versus Global. Chapter 3: The Sales Business Model. Chapter 4: Sales Skill Sets. Chapter 5: Sales Management 101. Chapter 6: Discerning Marketing, Sales and Customer Service. Chapter 7: Negotiation in Business Development. Chapter 8: Best Practices in Sales Management and Business Development. Appendix.

Professional Practice & Development

Thomas A. Cook is the former CEO of American River International, a company that has specialized in the time-sensitive and unique handling needs of the communications, broadcast, and high-tech industries for more than 16 years.