Description
Brand Planning for the Pharmaceutical Industry (2nd Ed.)
Author: MacLennan Janice
Language: EnglishSubjects for Brand Planning for the Pharmaceutical Industry:
Keywords
Brand Plan; Patient Segment; strategy; Brand Strategy; equity; Critical Success Factors; managing; Have; patient; USA; segment; Managing Brand Equity; strategic; Brand Equity; management; Patient Fl Ow Analysis; critical; LABA; success; Kogan Page; factors; FOLLOWING; Branding Elements; Patient Fl Ow; Brand Audit; Can; Do; Vice Versa; Millward Brown; ICS; Global Marketing Team; FOSAMAX; Target; Place; Marketing Mix
Publication date: 09-2016
· 21x29.7 cm · Paperback
Publication date: 07-2004
176 p. · 21x29.7 cm · Hardback
Description
/li>Contents
/li>Readership
/li>Biography
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