Cementing Customer Relationships
The Little Big Book Series

This book defines how 21st century technologies are changing the way companies interface with customers as well as discuss customer trend tools and the identification of future markets and new demand. It examines customer alignment tools and derivative models, customer engagement tools, and scorecards that create lasting relationships, customer retention, and data mining models.

Defining Organizational Driving Factors. Identify Benchmarks and Leading Practices. Conduct Gap Analysis. Develop Value Propositions. Review and Obtain Approval of the Value Propositions with the Executive Team.