Description
Contemporary Issues in Strategic Management
Authors: Phillips Paul, Moutinho Luiz
Language: EnglishSubjects for Contemporary Issues in Strategic Management:
Keywords
Responsiveness Framework; Pod; Strategy; Strategy Nugget; Strategic Analysis; Digital Business Strategy; Global Organisation; Strategic Agility; Creating Value; Business Ecosystem; Digital Strategy; Business Process; Business Ethics; SPMS; Strategic Thinking; Case Study Analysis; SME Context; SMEs; SME Growth; Emerging Economies; Mint; Luiz Moutinho; Emerging Economy Firms; Simon Raby; CSR Practice; Gdp Growth; SME Leader; Innovative SME; SME Performance; Ceo’s Ability; Dublin City University Business School; SOE Reform; SME Environment; Strategic Performance Measurement; SME Sector
Publication date: 03-2018
· 17.4x24.6 cm · Paperback
Publication date: 04-2018
· 17.4x24.6 cm · Hardback
Description
/li>Contents
/li>Readership
/li>Biography
/li>
Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.
Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.
Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.
1. Introduction
2. Strategy
3. Strategic Analysis
4. Case Study Analysis
5. Creating the Global Organisation
6. Creating Value in a Global Context
7. Emerging Economies
8. Strategic Agility and Design
9. Business Ethics
10. Digital Strategy
11. Small and Medium-Sized Enterprises
12. Strategic Performance Measurement
13. Strategic Thinking
14. The Future of the Future
Paul Phillips is Professor of Strategic Management at Kent Business School, The University of Kent, UK.
Luiz Moutinho is is Visiting Professor of Marketing at Suffolk Business School, University of Suffolk, UK; Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Fiji; and Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal.
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