Context and Cognition in Consumer Psychology How Perception and Emotion Guide Action
Auteur : Foxall Gordon
Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers? actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.
In this engaging book, Gordon Foxall extends and elaborates his theory of consumer action, based on the philosophical strategy of Intentional Behaviorism. In doing so, he introduces the concept of contingency-representation to explore the ways in which consumers mentally represent the consequences of past decisions and the likely outcomes of present consumption. The emphasis is on action rather than behavior and the manner in which the intentional consumer-situation, as the immediate precursor of consumer choice, can be reconstructed in order to explain consumer actions in the absence of the environmental stimuli required by behaviorist psychology. The result is a novel reaffirmation of the role of cognition in the determination of consumer choice. Besides the concept of contingency-representation which the author introduces, the analysis draws upon psychoanalytic concepts, theories of cognitive structure and processing, and the philosophy of perception to generate a stimulating synthesis for consumer research.
The book will be of interest to students and researchers in consumer behavior and economic psychology and to all who seek a deeper interdisciplinary understanding of the contextual and cognitive interactions that guide choice in the market place.
Extended Chapter Contents List of Figures List of Tables Acknowledgements 1. A Progressive Research Program 2. Consumer Action 3. Pereceptual Contingency-Representation 4. Refining Perceptual Contingency-Respresentation 5. The Intentional Consumer Situation 6. Cognitive Foundations of the Intentional Consumer Situation 7. Behavior, Action, Agency Glossary of Key Terms Bibliography Index
Gordon Foxall is Distinguished Research Professor at Cardiff University. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has published over 30 books and 300 papers on consumer behavior, economic psychology, and marketing theory. His principal research interests are in psychological aspects of consumption and the philosophy of economic behavior.
Date de parution : 10-2017
15.6x23.4 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 68,20 €
Ajouter au panierDate de parution : 10-2017
15.6x23.4 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 188,53 €
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Mots-clés :
Intentional Consumer Situation; Perceptual Contingency Representations; marketing; consumer psychology; consumer behaviour analysis; Consumer Behavior Setting; Gordon R; Foxall; LLR; S1 System; Consumer’s Learning History; Neurotic Beliefs; Intentional Interpretation; Current Consumer Behavior Setting; Utilitarian Reinforcement; Radical Behaviorist Explanation; Radical Behaviorism; Mental Antecedents; Propositional Attitudes; Behavioral Perspective Model; Pragmatic Representations; Intentional Behaviorism; Discriminative Stimuli; Success Semantics; Mindware Gaps; Algorithmic Mind; Consumer Behavior Analysis; Primary Process Mentation; Massive Modularity Hypothesis; Explaining Consumer Choice