Creating Excellence
Managing Corporate Culture, Strategy, and Change in the New Age
Routledge Library Editions: Management Series

Creating Excellence, first published in 1984, proposes a rational yet visionary blend of approaches for a winning, strategy-driven culture that can provide you and your company with the confidence that gets results.

Based on a programme of six essential leadership skills ? vision, sensitivity, insight, versatility, focus, and patience ? this step-by-step blueprint for organisational excellence shows the New Age Executive exactly how to:

• Know your firm?s capabilities ? and make the most of them
• Motivate your people to peak performance
• Respond positivity to change from within and without
• Develop long-term goals and see them through
• And turn crisis into opportunity

All these principles are illustrated with fascinating case studies of the most spectacular successes and failures in the history of American enterprise. In addition, hands-on ?exercises? will enable you to test their application to the concerns of your own organisation.

Whether you work for a small business or a vast conglomerate, in a hot new industry or a mature, stable environment, Creative Excellence can help make you the most important corporate asset of the eighties ? and beyond.

Acknowledgments; Preface; Part One: The Foundation of Excellence; 1. Creating Excellence: Toward a New Age Renaissance 2. On Becoming a Strategic Thinker 3. On Becoming a Culture Builder 4. Matching Strategy and Culture; Part Two: Six Skills for New Age Executives; 5. Creative Insight: Asking the Right Questions 6. Sensitivity: Doing unto Others 7. Vision: Creating the Future 8. Versatility: Anticipating Change 9. Focus: Implementing Change 10. Patience: Living in the Long Term; Part Three: Creating Excellence; 11. Start-Up: Originating Strategy and Culture 12. Growth: Holding Strategy and Culture Together 13. Crisis: Radically Altering Strategy and Culture 14. Evolution: Fine-Tuning Strategy and Culture; Bibliography; Index