Description
Design-Centered Entrepreneurship
Authors: Basadur Min, Goldsby Michael
Language: EnglishSubjects for Design-Centered Entrepreneurship:
Keywords
fact; nding; problem; denition; creative; solving; customer; problems; fuzzy; situation; Young Man; Creative Entrepreneurship Process; Fuzzy Situation; Fact Nding; Problem Denition; Customer Problems; Important Customer Problem; Creative Problem Solving; Challenge Statement; Customer Feedback Form; Simplexity Process; Carnauba Wax; Process Skills; Dressing Room Areas; Ford Motor Company; Legendary Entrepreneurs; Customer Challenge; PCA; Service Concept; Conceptual Prototype; Vertical Deferral; Real Customer; Store Layout; Chall
Approximative price 94.88 €
In Print (Delivery period: 14 days).
Add to cart the book of Basadur Min, Goldsby MichaelPublication date: 07-2016
· 15.2x22.9 cm · Paperback
Approximative price 272.68 €
In Print (Delivery period: 14 days).
Add to cart the book of Basadur Min, Goldsby MichaelPublication date: 07-2016
· 15.2x22.9 cm · Hardback
Description
/li>Contents
/li>Readership
/li>Biography
/li>
Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions.
Basadur and Goldsby present students with a creative and practical approach to problem finding, perception, organizational culture, and ethics in the entrepreneurial field. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.
Drawing on methodologies from the design field, the book will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept.
Additional support for students and instructors, including a virtual Creative Problem Solving Profile, can be found at www.basadurprofile.com/.
1. Step 1: Problem Finding; 2. Step 2: Fact Finding; 3. Step 3: Problem Definition; 4. Step 4: Idea Finding; 5. Step 5: Evaluate and Select; 6. Steps 6, 7, and 8: Solution Implementation; 7. Conclusion
Min Basadur is Professor Emeritus of Innovation at McMaster University, Canada, and founder of Basadur Applied Creativity.
Michael Goldsby is the Stoops Distinguished Professor of Entrepreneurship and Executive Director of the Entrepreneurship Center at Ball State University, USA.
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