Economics Today (19^th Ed.)
The Micro View

Economics brought to life through real-world application

Readers learn best when they see concepts applied to examples from their everyday lives, so Economics Today: The Micro View addresses real, cutting-¿edge issues while facilitating individual learning. The text shows readers how economics is front and center in their daily routines, while providing them with many ways to evaluate their understanding of key concepts covered in each chapter. The 19th Edition also includes a new emphasis on behavioral economics, along with all-new problems, vignettes, and features that engage readers and help them focus on the central ideas in economics today.

Note: You are purchasing a standalone product; MyLab Economics does not come packaged with this content. Students, if interested in purchasing this title with MyLab Economics, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

0134641744 / 9780134641744 Economics Today: The Micro View Plus MyLab Economics with Pearson eText -- Access Card Package

Package consists of:

• 0134479254 / 9780134479255 Economics Today: The Micro View
• 0134480333 / 9780134480336 MyLab Economics with Pearson eText -- Access Card -- for Economics Today: The Micro View

PART 1: Introduction

1. The Nature of Economics

2. Scarcity and the World of Trade-Offs

3. Demand and Supply  

4. Extensions of Demand and Supply Analysis

5. Public Spending and Public Choice  

6. Funding the Public Sector  

PART 5: Dimensions of Microeconomics  

19. Demand and Supply Elasticity

20. Consumer Choice

21. Rents, Profits, and the Financial Environment of Business

PART 6: Market Structure, Resource Allocation, and Regulation

22. The Firm: Cost and Output Determination

23. Perfect Competition

24. Monopoly

25. Monopolistic Competition

26. Oligopoly and Strategic Behavior

27. Regulation and Antitrust Policy in a Globalized Economy

PART 7: Labor Resources and the Environment

28. The Labor Market: Demand, Supply, and Outsourcing

29. Unions and Labor Market Monopoly Power

30. Income, Poverty, and Health Care

31. Environmental Economics

PART 8: Global Economics

32. Comparative Advantage and the Open Economy

33. Exchange Rates and the Balance of Payments

About the book

• NEW! and EXPANDED! Emphasis on Behavioral Economics. The theory of bounded rationality forms the basis of behavioral economics. This theory is expanded upon in the introductory chapter and a number of micro chapters. More importantly, in keeping with the desire to show the applicability of theory, every single chapter in the 19th edition has a behavioral economics example.
• NEW! End-of-Chapter Problems. There are six to eight new problems at the end of each chapter, many of which are based on the interactive graphs within the chapter. They require students to apply their critical thinking skills learned from the chapter.
• NEW! An opening vignette about a serious application of each chapter’s theory with a continuing Issues & Applications feature at the end of every chapter is new to this edition.
• Learning Objectives accompany each major chapter section to help focus student reading comprehension and allow for self-assessment to ensure that students have grasped key concepts.
• NEW! A “grabber” Did You Know Thatfeature starts off every chapter.
• NEW! A variety of examples are classified into three categories, and each has three references from which the information was obtained:

• Example
• Policy Example
• Behavioral Example
• International Example

• NEW! What If features are included in each chapter.
• NEW! You Are There features demonstrate to students how real people react to policy changes and changes in our economic environment.
• Domestic topics and events are presented through thought¿-provoking discussions.
• Important policy questions help students understand public debates.
• Global and international policy examples emphasize the continued importance of international perspectives and policy.