Essentials of Entrepreneurship and Small Business Management, Global Edition (9th Ed.)
Scarborough Essentials of Entrepreneurship and Small Business Management 9

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Language: English
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Develop the necessary skills and knowledge for successful business management

Essentials of Entrepreneurship and Small Business Management, 9th edition, Global Edition, by Norman M. Scarborough and Jeffrey R. Cornwall, teaches you how to launch and successfully manage a small business. The text takes a practical approach to entrepreneurship, equipping you with the tools and critical-thinking skills necessary for success, dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by successful small businesses today.

Packed with learning features, this book is perfect for courses on small business management, or as a guide to those thinking about building a small business.

Pair this text with MyLab® Entrepreneurship.

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  • 9781292266022 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition
  • 9781292266077 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition MyLab® Entrepreneurship
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MyLab®Entrepreneurship is not included. If MyLab is a mandatory component of the course, ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked to include content relevant to students outside the United States.

Brief Contents

SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP

  1. The Foundations of Entrepreneurship
  2. Ethics and Social Responsibility: Doing the Right Thing
  3. Creativity and Innovation: Keys to Entrepreneurial Success

SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS

  1. Conducting a Feasibility Analysis and Designing a Business Model
  2. Crafting a Business Plan and Building a Solid Strategic Plan
  3. Forms of Business Ownership
  4. Buying an Existing Business
  5. Franchising and the Entrepreneur

SECTION III: LAUNCHING THE BUSINESS

  1. Building a Powerful Bootstrap Marketing Plan
  2. E-Commerce and the Entrepreneur
  3. Pricing and Credit Strategies
  4. Creating a Successful Financial Plan
  5. Managing Cash Flow
  6. Choosing the Right Location and Layout

SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

  1. Sources of Financing: Equity and Debt
  2. Global Aspects of Entrepreneurship
  3. Building a New Venture Team and Planning for the Next Generation
Appendix: The Daily Perc Business Plan
Cases

Norman M. Scarborough

Norman Scarborough is the William Henry Scott III Professor of Entrepreneurship at Presbyterian College, where he has taught since 1979. He is the author of many books and articles. In addition to his track record of publications, Scarborough is recognized as an outstanding teacher, having been named the South Carolina Professor of the Year by the prestigious Council for the Advancement and Support of Education. He has served on the Board of Directors for the United States Association for Small Business and Entrepreneurship (USASBE) and in 2010 was named a USASBE Longenecker Fellow, the organization's highest honor, given to individuals who have made outstanding contributions to the development, furtherance, and benefit of entrepreneurship in their teaching, writing, research, training, and public service. Scarborough is also very active in his local community, donating hundreds of hours each year to nonprofit organizations. In 2005, he was named the Citizen of the Year in his local community. In his spare time, Scarborough enjoys the outdoors, particularly fly fishing and skeet shooting.

Jeffrey R. Cornwall

Jeff Cornwall is the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He has spent more than forty years as a serial entrepreneur and teacher of entrepreneurs. In the 1970s, he started several small businesses and was involved in various family ventures. In the late 1980s, following several years in academics, he co founded Atlantic Behavioral Health Systems in Raleigh, NC and spent nearly a decade leading the company as President/CEO. He remains active as an entrepreneur with the digital content venture he co-founded in 2014, Entrepreneurial Mind, LLC. In his academic career, Cornwall has received national awards for his work in curriculum development and teaching. In 2013, the United States Association of Small

Hallmark Features of this title

Practical tactics help budding entrepreneurs develop their skills.

  • Hands on...How To? Offers the foundation for entrepreneurial concepts, using individualized companies as examples.
  • You Be The Consultant prompts your students to play the role of consultant and advise the entrepreneur on the best course of action.
  • "Beyond the Classroom" questions are designed to engage your students and help them develop their analytical and critical thinking skills.

Concepts drawn from real business

  • “Follow a successful business plan” shows your students how to write a plan that will not only help them build successful businesses, but will also convince potential lenders and investors to put up financing for it.
  • Real-World Examples demonstrate how theory and key concepts apply in real life.