Events Management (2nd Ed.) An Introduction
Auteurs : Bladen Charles, Kennell James, Abson Emma, Wilde Nick
Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events.
This new edition has been updated to include:
? New and updated content on developments in technology, risk management and event volunteering.
? New and updated case studies that include emerging economies.
? New industry voices by international practitioners.
Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years? experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.
1. Introduction to events management 2. Event project management: feasibility, planning, delivery and evaluation 3. Event design and production 4 Event operations 5. Event human resource management 6. Event finance 7. Event marketing 8. Event health, safety and risk management 9. Sporting events 10. Mega-events 11. Events in the public and third sectors 12. Corporate events 13. Cultural events and festivals 14 Event impacts, sustainability and legacy 15. Events and the media
Charles Bladen is Senior Lecturer in Marketing and Events Management at GSM London, UK.
James Kennell is Principal Lecturer and Programme Leader for Events, Tourism and Hospitality in the Department of Marketing, Events and Tourism at the University of Greenwich, UK.
Emma Abson is Senior Lecturer on the Events Management courses at Sheffield Hallam University, UK.
Nick Wilde is an expert in sports marketing and sporting events management, with research interests in international sports marketing, which he has taught in many overseas institutions.
Date de parution : 10-2017
17.4x24.6 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 196,56 €
Ajouter au panierDate de parution : 11-2017
17.4x24.6 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 56,31 €
Ajouter au panierThèmes d’Events Management :
Mots-clés :
Charlton Athletic Football Club; Events Management; Emma Abson; Events Industry; James Kennell; Event Planning Process; Nick Wilde; Event Organisers; Robert Wilson; International Events Industry; Mouse Industry; Events Human Resource; Public Sector Events; VIP Area; UK Event; Event Project Management; Corporate Events; Fire Exits; Event Attendees; Crowd Management; FIFA World Cup; Life UK; Cancer Research UK; Continuation Budgeting; Corporate Hospitality Events; Corporate Events Industry; Social Enterprise UK; Sporting Ev