Financial Behavior
Players, Services, Products, and Markets
Financial Markets and Investments Series

Financial Behavior: Players, Services, Products, and Markets provides a synthesis of the theoretical and empirical literature on the financial behavior of major stakeholders, financial services, investment products, and financial markets. The book offers a different way of looking at financial and emotional well-being and processing beliefs, emotions, and behaviors related to money. The book provides important insights about cognitive and emotional biases that influence various financial decision-makers, services, products, and markets. With diverse concepts and topics, the book brings together noted scholars and practitioners so readers can gain an in-depth understanding about this topic from experts from around the world. In today's financial setting, the discipline of behavioral finance is an ever-changing area that continues to evolve at a rapid pace. This book takes readers through the core topics and issues as well as the latest trends, cutting-edge research developments, and real-world situations. Additionally, discussion of research on various cognitive and emotional issues is covered throughout the book. Thus, this volume covers a breadth of content from theoretical to practical, while attempting to offer a useful balance of detailed and user-friendly coverage. Those interested in a broad survey will benefit as will those searching for more in-depth presentations of specific areas within this field of study. As the seventh book in the Financial Markets and Investment Series, Financial Behavior: Players, Services, Products, and Markets offers a fresh looks at the fascinating area of financial behavior.

H. Kent Baker is University Professor of Finance and Kogod Research Professor, Kogod School of Business, American University, and one of the most prolific finance academics. Greg Filbeck is Samuel P. Black III Professor of Finance and Risk Management, Penn State Erie, The Behrend College, and serves as the Interim Director for the Black School of Business. Victor Ricciardi specializes in current trends in behavioral finance as Assistant Professor of Financial Management, Goucher College, and Coordinator of Behavioral and Experimental Research for the Social Science Research Network (SSRN).