Flexible Strategies in VUCA Markets, Softcover reprint of the original 1st ed. 2018
Flexible Systems Management Series

This book discusses the concepts of volatility, uncertainty, complexity, and ambiguity (VUCA) that are the core of various paradigms used in strategic management to understand competitive advantage as well as flexibility in organizational boundaries. It serves as a valuable reference resource in the area of VUCA markets. 

An increase in the levels and types of uncertainty has important implications potentially for the durability of a company?s advantages, the way firms learn and adapt, approaches for managing innovation and knowledge, and the attractiveness of different strategies and organizational models. In today?s world, strategic flexibility in VUCA is essential for business leaders to sustain market advantage and attain a clear vision amid the chaos. Business leaders who stay focused and are aware of external volatility as the prevalent characteristic are successful, while those who are not flexible in this VUCA world and lock themselves into fixed positions lose out.

The book includes empirical and conceptual research papers along with case studies and models discussing strategies for emerging markets in volatile and uncertain environments. It also covers a variety of issues, including innovation, people and processes, financial management, and leadership and strategies in VUCA markets. Apart from research fraternity and academia, the contents of the book will be useful for practitioners as well as industry watchers.

I           Innovation in VUCA Markets

1.    Development Stages and Scaling Issues of Startups

Abhishek Kumbhat & Sushil (IIT Delhi)

2.    Organizational initiatives for enhancing innovation in Indian Automobile Industry: An analytical study

Akriti Chaubey & Chandan Kumar Sahoo (School of Management, National Institute of Technology Rourkela)

3.    Leadership in VUCA Environment

Saniya Chawla and Usha Lenka (JIMS, IIT Roorkee)

4.    Geographical Clustering and Quality of Subsidiary Innovation in Developing Economies

Dixit Manjunatha Betaraya, Saboohi Nasim & Joy Mukhopadhyay (Engineering Manager, Inter India Technology Pvt. Ltd. Bangalore, Department of Business Administration, Aligarh Muslim University, Aligarh , ThinkCorp Consultancy Services, Bangalore India)

5.    Corporate Governance and Innovation

Jai Prakash Sharma, Shital Jhunjhunwala & Shweta Sharda (Faculty of Commerce and Business Studies, Delhi School of Economics, Delhi University, Indraprastha College for Women, Delhi University)

II          People and Processes in VUCA Markets

6.    Disability Inclusion

Sonali Heera & Arti Maini (School of Business, Shri Mata Vaishno Devi University, J&K, India)

7.    Effective Policing In a VUCA Environment: Lessons From a Dark Network – CPI (Maoists)

Dhruv Gupta & Vishal Gupta (Senior Superintendent of Police, Police Headquarters, New Raipur, Chhattisgarh, India, Indian Institute of Management, Ahmedabad)

8.    Effect of Gender on Job Satisfaction among Academicians

Dimpy Sachar (Delhi Institute of Advanced Studies)

9.    Quality Management Approach on Reducing the Trainer Turnover Ratio in the Indian Training Institute - A Case Study

Prasad N K, Sekar K & Srirekha G  (Technical Training Centre, TVS Training and Services Ltd, Chennai, India, Department of Mechanical Engineering, National Institute of Technology, Calicut, India, Technical Training Centre, TVS Training and Services Ltd, Chennai, India)

10.  Supply Chain Strategies to Sustain Economic and Customer Uncertainties

Deepankar Sinha & Debasri Dey (Indian Institute of Foreign Trade, Kolkata, IMS (Institute of Management Study, Affiliated to WBUT, Kolkata)

III         Financial Management in VUCA Markets

11.  Probing Time varying Conditional Correlation between Crude Oil and Sensex

Saif Siddiqui & Arushi Gaur (Centre for Management Studies, Jamia Millia Islamia)

12.  Corporate Strategies: Evidence from Indian Cross-border Acquisitions

Samta Jain, Smita Kashiramka & P.K.Jain (IIT Delhi)

13.  Strategies for formulating Financial Stability Criterion to face challenge of Uncertainties into Energy Sector

Nirmalendunath Ghosh (State Electricity Board, Kolkata, West Bengal)

14.  Impact of Open Offers on Shareholders' Wealth

Rajit Verma & Anil K. Mittal (Kurukshetra University)

IV         Strategies in VUCA Markets

15.  Leadership styles in the VUCA world, through the eyes of Gen Z

Deepika Dabke (IBS Business School, Mumbai)

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16.  Patent Landscape for Indian Bio-pharmaceutical Sector - A strategic insight

Sutopa Lahiry & K Rangarajan (Indian Institute of Foreign Trade Kolkata)

17.  Why do small brands decline: An insight on Indian apparel market

Naveen Arora & Neelotpaul Banerjee (National Institute of Technology, Durgapur, West Bengal, India)

18.  Non-Tariff Barriers on Indian trade flows

Sanjay Kumar & Falguni Arora (Senior Director, Deloitte India, Kirori Mal Collge, Delhi University)

19.  Employer Brand and its External Perspective

Ruchika & Asha Prasad (DIAS, BIT Mesra, Noida Campus)

Sanjay Dhir is an assistant professor in the area of strategic management at the Department of Management Studies (DMS), Indian Institute of Technology Delhi (IIT Delhi), where he is also the faculty coordinator for placements, and the director of GIFT School of Strategic Alliances Management. He is a fellow (PhD) of the Indian Institute of Management (IIM) Lucknow, and worked at Mahindra and Mahindra Ltd (Automotive), R&D Department, Nasik, India, for three years. He has published several research papers in leading international journals, including case studies at Richard Ivey School of Business, Western Ontario, jointly distributed by Ivey and Harvard Business School. His research papers have been presented at and published as proceedings of several prestigious academic conferences, such as those of the Academy of Management (AoM), Academy of International Business (AIB), Strategic Management Society (SMS), Southern Management Association (SMA), International Simulation Conference of India (ISCI, IIT, Mumbai) and Strategic Management Forum (SMF, IIM Lucknow). His major areas of interest are strategic management, joint ventures, innovation management, management of change and transformation, implementation strategy and international strategy. He is a coordinator of the stakeholders’ engagement cell at IIT Delhi, associate editor of the Global Journal of Flexible Systems Management (Springer), and editor of the e-journal Global Journal of Business Excellence, which aims to create and enhance business excellence practices in Asia and the Pacific.

Sushil is Abdulaziz Alsagar Chair Professor (professor of Strategic, Flexible Systems and Technology Management), and Chair of Strategic Management Group at the Department of Management Studies, Indian Institute of Technology (IIT) Delhi. He has served as a visiting professor and has delivered seminars in several leading universities, including Kyoto University, University of Minnesota, Stevens Institute of Technol

Provides a conceptual framework of ‘flexibility in volatile, uncertain, complex, and ambiguous’ supported by research projects/case applications and models in various related areas

Presents research and strategies for addressing uncertainty and the opportunities created by changes in the emerging markets

Serves as a valuable reference resource in the area of flexibility in volatility, uncertainty, complexity, and ambiguity (VUCA) markets