Halal Business Management A Guide to Achieving Halal Excellence

The halal industry is a fast-growing industry due to demographics and industry expansion. Halal certification of products, outlets, and services is essential for doing business in Muslim-majority countries. This book shares the building blocks of professional halal business management, covering halal certification, halal supply chain management, branding and marketing, and halal risk and reputation management.

Drawing on years of academic research and advisory experience, the book provides practical advice and guidance on how best to organise and upscale your halal business operations. Successful companies in the halal industry are those that embrace halal excellence by design. Halal excellence is a process ? a pursuit of excellence. Halal business management is beyond halal certification, and needs to address supply chain management, branding and marketing, and risk and reputation management. Halal excellence needs measurement through adopting the right key performance indicators, to protecting your halal reputation and licence to operate in Muslim markets.

This book gives proven, practical strategies to guide you in the halal industry. The book is for all organisations involved in serving Muslim markets, and also serves as a coursebook for graduate and postgraduate education in halal business management.

PART ONE: Halal Certification 1. The World of Halal2. Halal Assurance System PART TWO: Halal Supply Chain Management 3. The Halal Supply Chain 4. Halal Purchasing5. Halal Logistics and Retailing6. Halal Clusters PART THREE: Halal Branding & Marketing 7. Halal Branding 8. Halal Marketing PART FOUR: Halal Risk & Reputation Management 9. Halal Risk Management10. Halal Reputation Management Epilogue: a pursuit of excellence Appendix 1: Halal Certification Information Checklist Appendix 2: Halal Business Management Education Appendix 3: Halal Reputation GAME

Marco Tieman is the CEO of LBB International, a supply chain strategy consultancy and research firm. He is a professor with Help University and a research fellow with the Universiti Malaya Halal Research Centre, conducting research in halal supply chain management and reputation management.