Description
Hospitality Revenue Management
Concepts and Practices
Coordinator: Szende Peter
Language: EnglishSubjects for Hospitality Revenue Management:
Keywords
hospitality revenue management; demand management; hotel segmentation evolving; hotel distribution channels; VIP Customer; Revenue Management; Hotel Revenue Management; Occupancy Index; Unconstrained Demand; Competitive Set; Revenue Management Strategy; Subject Hotel; Room’s Revenue; Revenue Management Team; Rate Fences; Seat Occupancy; Total Room Revenue; Revenue Strategy; OTA; Occupancy Percentage; Party Size; Star Data; CoV Calculation; Waiting Lines; Table Mix; DSCR; Meal Period; Cruise Industry; Cruise Line
Publication date: 06-2022
Support: Print on demand
Publication date: 11-2020
· 17.8x25.4 cm · Hardback
Description
/li>Contents
/li>Biography
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This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field.
The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.
1. Introduction to Hotel Revenue Management 2. The Fundamentals of Pricing Hotel Guest Rooms 3. Evolving Hotel Segmentation 4. Key Hotel Distribution Channels 5. Competitive Analysis in Hotel Revenue Management 6. Hotel Revenue Forecasting and Budgeting 7. Performance Analysis in Hotel Revenue Management 8. Market Data for Hotel Revenue Management 9. Restaurant Revenue Management: Basic Concepts 10. Restaurant Revenue Management: Advanced Demand Management Concepts 11. Restaurant Revenue Management: Advanced Supply Management Concepts 12. Function Space Optimization 13. Cruise Revenue Management 14. Total Revenue Management 15. Revenue Management: Hotel Owner’s Perspective
Dr. Szende is Programme Lead in Hospitality Management at Oxford Brookes Business School, Oxford Brookes University, UK.