How to Outthink, Outmaneuver, and Outperform Your Competitors
Lessons from the Masters of Strategy

Supplying you with a firm grasp of the roots of strategy, How to Outthink, Outmaneuver, and Outperform Your Competitors: Lessons from the Masters of Strategy explains how to develop the skills and strategies needed to compete in today?s volatile marketplace. It interweaves the classic works of the masters of strategy, such as Sun Tzu, Carl von Clausewitz, Mao Tse-tung, Niccolo Machiavelli, Frederick the Great, Napoleon, and other renowned strategists.

The collective insights of these legendary strategists span 2,500 of combative history and have survived meticulous analysis by scholars. Applied to current competitive business conditions, their time-tested rules and guidelines will prepare you to deal with such issues as: preventing competitors from disrupting your overall growth plans, protecting yourself from a rival?s take-over strategies, and strengthening long-term customer relationships.

Whether you operate as a multinational firm maneuvering for position in a global arena, or a regional business fighting an everyday battle for survival, the foundational principles provided can reinforce your understanding and practice of strategy. The book defines the historical origins of strategy and supplies timeless insight into how successful leaders have implemented comprehensive strategy plans. It also explains how to:

• Maneuver out of risky competitive situations and into renewed market opportunities
• Establish a defensible position in a hotly-contested market
• Apply competitive business techniques to outperform your rivals
• Align competitive strategies with your organization?s culture
• Personalize a leadership style to maximize performance from your staff

The book includes three special features:

1. Strategy Diagnostic Tool?A structured system to help you assess your firm?s competitiveness before committing valuable resources.
2. Appraising Internal and External Conditions?A comprehensive checklistto analyze those key factors that can determine the success of your business plan.
3. Strategy Action Plan?A tested formatthat includes step-by-step guidelines to develop a personalized business plan.

The lessons gleaned from military history and strategy can be indispensable in the everyday management of your people and resources. By tapping into the universal logic and historic lessons of strategy, you will fortify your ability to think like a master strategist and add greater precision to your decision-making?thereby allowing you to outthink, outmaneuver, and outperform your competition.

Apply Strength against Weakness: Maneuver by Indirect Strategy. Improve Chances for Securing a Competitive Lead: Act with Speed. Secure a Competitive Advantage: Concentrate at a Decisive Point. Create a Lifeline to Business Strategy: Employ Competitor Intelligence. Maintain High Performance: Align Competitive Strategy with Your Company’s Culture. The Force Multiplier behind Your Business Strategy: Leadership. Engage Heart, Mind, and Spirit: Create a Morale Advantage. Turn Uncertain Market Situations into Fresh Opportunities: Move to the Offensive. Think like Strategists: Lessons from the Masters of Strategy. Appendices:Strategy Diagnostic Tool. Appraising Internal and External Conditions. Strategy Action Plan.

Norton Paley has brought his world-class experience and unique approach to business strategy to some of the global community's most respected organizations. Having launched his career with publishers McGraw-Hill and John Wiley & Sons, Paley founded Alexander-Norton Inc, bringing successful business techniques to clients around the globe including the international training organization Strategic Management Group, where he served as senior consultant.

Throughout his career Paley has trained business managers and their staff in the areas of planning and strategy development, raising the bar for achievement and forging new approaches to problem solving and competitive edge. His clients include:

• American Express
• IBM
• Detroit Edison
• Chrysler (Parts Division)
• McDonnell-Douglas
• Dow Chemical (Worldwide)
• W.R. Grace
• Cargill (Worldwide)
• Chevron Chemical
• Ralston-Purina
• Johnson & Johnson
• USG
• Celanese
• Hoechst
• Mississippi Power

Paley has lectured in The Republic of China and Mexico and has presented training seminars throughout the Pacific Rim and Europe for Dow Chemical and Cargill. As a seminar leader at the American Management Association, he conducted competitive strategy, marketing management, and strategic planning programs for over 20 years.

Published books include:

• The Marketing Strategy Desktop Guide, 2nd Edition
• How to Develop A Strategic Marketing Plan
• The Managers Guide to Competitive Marketing Strategies, 3rd Edition
• Marketing for the Nonmarketing Executive: An Integrated Management Resource Guide for the 21st Century
• Successful Business Planning: Energizing Your Company's Potential
• Manage To Win
• Mastering the Rules of Competitive Strategy: A Resource Guide for Managers
• Big Ideas for Smal