Institutional Advancement, 2014
What We Know
Philanthropy and Education Series

Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.

PART I: INTRODUCTION 1. Introduction Part II: Review of the Literature 2. Literature on Institutional Advancement Outside of Fundraising 3. Literature on Fundraising 4. Hidden Research: Dissertations PART III: MAJOR QUESTIONS AND ANSWERS 5. Why Donors Give 6. Campus Green Update 7. Trends in Research PART IV: THE FUTURE OF ADVANCEMENT RESEARCH 8. Suggestions for Research Appendix A: Institutional Advancement Literature, 1991-2013 Appendix B: References

Author Eve Proper: Eve Proper is Assistant Professor at LIM College, USA. Author Timothy C. Caboni: Tim Caboni is Associate Dean for External Relations and Professional Education and Associate Professor of the Practice of Public Policy and Higher Education at Peabody College, Vanderbilt University, USA.