Description
Intangible Asset Gap in Global Competitiveness, 1st ed. 2021
Mapping and Responding to the New Economy
SpringerBriefs in Business Series
Authors: Ullberg Eskil, Edvinsson Leif, Yeh-Yun Lin Carol
Language: EnglishSubjects for Intangible Asset Gap in Global Competitiveness:
Keywords
Intellectual Property Rights (IPR); National Intellectual Capital (NIC); Sustainable National Intellectual Capital; Intangible Assets in China; Intellectual Capital in China; Intangible Assets in Sweden; Intellectual Capital in Sweden; Intellectual Capital Enterprise Mapping; Intangible Assets Enterprise Mapping; United Nations Sustainable Development Goals (SDGs)
52.74 €
In Print (Delivery period: 15 days).
Add to cart the book of Ullberg Eskil, Edvinsson Leif, Yeh-Yun Lin Carol102 p. · 15.5x23.5 cm · Paperback
Description
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This book examines the role of intangible assets (IA) in companies and countries for achieving sustainable economic growth. The authors particularly focus on Sweden and other Nordic countries to analyse the IA gap using a systematized ?IA metrics? approach. They also discuss the incentives needed for strategic investments into useful IA to gain national competitiveness from an economic, social and environmental policy perspective.
The authors contend that despite the increasing importance of IA and intellectual capital (IC) in the economy, the current discussion has only been centered on intellectual property, which is one of the more prominent forms of intangibles. As this book demonstrates, IC and IA encompass wider dimensions of human, process, market, and renewal capital, among others. Featuring real case examples from Spotify, Minecraft and Izettle, this book offers a strategy for the resurrection of competitive advantage in the globalized economy and the advancement of some key United Nations Sustainable Development Goals (SDGs).