Description
International Retail Marketing
A Case Study Approach
Authors: Moore Christopher, Bruce Margaret, Birtwistle Grete
Language: EnglishSubject for International Retail Marketing:
Keywords
fashion; retailing; store; design; supply; chain; grocery; department; luxury; brand; Uncertainty Avoidance; Store Image Attributes; In-depth Interviewee; Pop Stars; UK Retailer; Christian Dior; Pe Rc; Customer Satisfaction Indicators; Fashion Retailers; Clothing Garments; Luxury Brands; Ethical Clothing; Luxury Goods Industry; Ethical Consumers; International Fashion Retailers; POS Data; Gucci Group; UK Music Industry; Store Image; Service Quality Studies; UK Banking Industry; Celebrity Endorsement; Purchase Intent; Service Quality Expectations; Fashion Industry
Approximative price 264.58 €
In Print (Delivery period: 14 days).
Add to cart the book of Moore Christopher, Bruce Margaret, Birtwistle GretePublication date: 10-2015
· 18.9x24.6 cm · Hardback
Approximative price 45.04 €
Subject to availability at the publisher.
Add to cart the book of Moore Christopher, Bruce Margaret, Birtwistle GretePublication date: 06-2003
240 p. · 23.5x16.5 cm · Paperback
Description
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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.