Key Strategy Tools The 80+ Tools for Every Manager to Build a Winning Strategy

Professional-level information empowering you with over 75 key strategic tools to ensure both short term and long-term success for your businessand providing the full gamut of tools and techniques needed for you to create your own strategic plan.

Following the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this bookdelivers information in the practical andaccessible framework synonymous with the Key series.

 Key Strategy Tools covers strategy tools and techniques within seven distinct areas:

- Setting goals and objectives

- Forecasting market demand

- Gauging industry competition

- Rating competitive position

- Identifying strategic gaps

- Bridging strategic gaps

- Addressing risk and opportunity

Publisher's acknowledgements

Introduction

   The Strategy Pyramid

   How to use this book

   Business vs corporate strategy

Section 1: Knowing Your Business

   Overview

   Essential tools

   1.    Identifying key segments

   2.    Issue Analysis (Minto)

   Example: British Aerospace’s super segment

   Useful tools

   3.    The 80/20 Principle (Pareto)

   4.    The Segmentation Mincer (Koch)

   5.    5C Situation Analysis

   6.    SWOT Analysis

Section 2: Setting Goals and Objectives

   Overview

   Essential tools

   7.    Setting long-term goals

   8.    Setting SMART objectives

   9.    Maximising shareholder value

   10.  Balancing stakeholder interests

   Example: Which goals count for RBS?

   Useful tools

   11.  Creating Shared Value (Porter & Kramer)

   12.  Economic Value Added (Stern Stewart)

   13.  Balanced Scorecard and Strategy Map (Kaplan & Norton)

   14.  Core Ideology (Collins & Porras)

   15.  Business as a Community (Handy)

Section 3: Forecasting Market Demand

   Overview

   Essential tools

   16.  Sizing the market and Marketcrafting (Evans)

   17.  The HOOF Approach to Demand Forecasting (Evans)

   Example: Galileo’s Hiccup in Market Demand

   Useful tools

   18.  Smoothing through moving averages

   19.  The Income Elasticity of Demand

   20.  Survey methods of demand forecasting

   a. Survey of customers’ intentions

   b.    Salesforce estimation method

   c. The Delphi method

   d.    Pilot test marketing

   21.  Statistical methods of demand forecasting

   a. Trend projection

   b.    Regression analysis

   c. Barometric method (NBER)

Section 4: Gauging Industry Competition

   Overview

   Essential tools

   22.  The Five Forces (Porter)

   23.  Assessing customer purchasing criteria

   24.  Deriving key success factors

   Example: Woolworths succumbs to the five forces

   Useful tools

   25.  Weighing economies of scale

   26.  Corporate environment as a sixth force

   27.  Complements as a sixth force (Brandenburger & Nalebuff)

   28.  PESTEL analysis

Section 5: Tracking Competitive Advantage

   Overview

   Essential tools

   29.  Rating competitive position

   30.  The Resource and Capability Strengths/Importance Matrix (Grant)

   Example: Cobra Beer’s clever competitive advantage

   Useful tools

   31.  The Value Chain (Porter)

   32.  The Product/Market Matrix (Ansoff)  

   33.  Cross,Spider and Comb Charts

   34.  Benchmarking

   35.  Structured interviewing

Section 6: Targeting the Strategic Gap

   Overview

   Essential

Vaughan Evans has been a strategy consultant since the mid-1980s, working with a broad range of corporate clients, from small firms to global giants, and with over 50 financier clients, both structured lenders and private equity.  For the last ten years he has been independent, specialising in business strategy, business planning and strategic due diligence.  Vaughan is a graduate of Downing College, Cambridge and a Sloan Fellow with distinction of London Business School.  He has written four previous books including the bestseller The Financial Times Essential Guide to Writing a Business Plan.