Logical Creative Thinking Methods

Using a new, systematic framework, this illuminating book turns ideation into a task anybody with sound logic and a determination to learn can do, and do well, by separating the process from the outcome.

In a competitive marketplace, all firms must constantly innovate to create sustained shareholder value. The main roadblock in innovation is ideation: the identification of value-creating ideas, often seen as the work of innately creative people. This first-of-its-kind textbook demonstrates that anyone can ideate through specific logical processes that require no creativity when used, but generate valuable and creative outcomes. To help students master and apply these methods, the book is filled with innovation examples across many sectors that can be explained and recreated using a specific LCT method. The book also includes exercises that enable readers to practice applying each method to solve real life innovation challenges.

Upper-level undergraduate and postgraduate students of innovation, creativity, and new product development will appreciate the demystification of ideation into a problem that can be solved by applying a series of rigorous, defined methods that can be followed without ambiguity.

Section 1: Foundation 1. Introduction 2. Doctrines of Prolific Explorers 3. Doctrines of Intelligent Search 4. Application Guidelines 5. Methods 6. Preparatory Work Section 2: T1M Reconfiguration 7. Overview of T1M Reconfiguration 8. T2M Duration 9. T2M Reduction 10. T2M Augmentation 11. T2M Timelining 12. T2M Spatialization 13. T2M Causation Section 3: T1M Replacement 14. Overview of T1M Replacement 15. T2M Abstraction 16. T2M Contrarian Section 4: T1M Recombination 17. Overview of T1M Recombination 18. T2M Sharing 19. T2M Cancellation 20. T2M Amplification 21. T2M Arbitrage

Min Ding is Bard Professor of Marketing at Smeal College of Business and Affiliate Professor in the College of Information Sciences and Technology, the Pennsylvania State University, USA. Min received his Ph.D. in Marketing from Wharton School of Business, University of Pennsylvania, USA, and his Ph.D. in Molecular, Cellular, and Developmental Biology from Ohio State University, USA.