Price Management in Financial Services Smart Strategies for Growth
Auteurs : Wuebker Georg, Baumgarten Jens, Koderisch Martin
The financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like the worldwide subprime crisis, SEPA and Basel II have only intensified the need for financial services providers to shift their focus to customer centric Smart Profit Growthâ?¢ strategies. Price Management in Financial Services shows how to utilize the modern techniques of value-based pricing to design professional pricing processes that go beyond the industry's current norm of purely risk and cost based pricing. The authors provide insight into strategic pricing concepts such as market segmentation, product bundling, multi-channel pricing and non-linear pricing and give an overview of advanced price optimization methods. The book serves as a step-by-step guide to long term profitable growth through professional pricing by familiarizing the reader with the concepts of price-response function management and price elasticity of demand. The book also includes a number of implementation strategies to incorporate Power Pricing into financial services institutions and includes a large number of Simon-Kucher & Partners' international case studies that illustrate the enormous profit potential that lies in professional pricing.
Date de parution : 10-2008
17.4x24.6 cm
Date de parution : 11-2016
17.4x24.6 cm
Thèmes de Price Management in Financial Services :
Mots-clés :
Price Response Function; response; Financial Services Institutions; functions; Conjoint Measurement; institutions; Financial Services Products; conjoint; ING Direct; measurement; Price Components; products; VIP Service; optimal; Brand Premium; elasticity; Pricing Process; bundling; Optimal Price Levels; components; Atm Withdrawal; Price Information Systems; Price Image; Price Thresholds; Price Bundling; Cost Income Ratio; Price Perception; Price Corridor; Price Awareness; Pr Ic; Financial Services Managers; Price Implementation; Price Differentiation; Price Model; Non-linear Pricing