The Sustainability Imperative
A Roadmap to Combining Purpose and Profit

Deliver groundbreaking sustainability programs without losing sight of shareholder returns

In Pride and Purpose: How Companies and Employees Can Succeed for Sustainability and Shareholders, Chief Sustainability Officer of General Electric, Roger Martella, delivers a practical and exciting new take on the rapidly converging areas of shareholder return and environmental sustainability. In the book, you'll learn how to improve your company's bottom line while, at the same time, making decisions that improve your organization's ability to offer environmentally responsible solutions.

The author provides first-of-their-kind blueprints for creating best-in-class Environmental, Social, and Governance (ESG) programs that transform how your company approaches the climate crisis. You'll discover how to maintain a laser focus on investor return while achieving extraordinary things in sustainability.

Pride and Purpose also offers:

• Explorations of the nuts-and-bolts of how to operationalize and govern sustainability programs that deliver shareholder returns
• A pragmatic and practical approach to sustainability that puts your company first
• A comprehensive roadmap for how companies and employees can lead and succeed in sustainability

An invaluable resource for managers, executives, and other business leaders at companies of all sizes, Pride and Purpose is the practical, hands-on guide to pursuing sustainability efforts without losing sight of shareholder return that you've been waiting for.