Description
Public Relations for Management Success
Routledge Library Editions: Management Series
Author: Jefkins Frank
Language: EnglishSubject for Public Relations for Management Success:
Keywords
PR Practitioner; PR Consultant; PR; Public Relations Consultants Association; Business Studies; House Journal; Public Relations; PR Counsellor; Management; PR Consultancy; Managerial Economics; Heated Rear Window; Industrial Management; PR Programme; Jefkins Frank; Financial PR; News Releases; Management Employee Relations; Communication Audit; Parliamentary Liaison; In-house PR Department; Internal Communications Audit; PR Coverage; Vice Versa; PR Activity; PR Man; Ceo’s Attitude; Ceo’s Experience; PR Department; PR Objective; Advertising Association; PR Story
Publication date: 10-2019
Support: Print on demand
Publication date: 04-2018
· 13.8x21.6 cm · Hardback
Description
/li>Contents
/li>Readership
/li>Biography
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Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.
Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.
Preface; Acknowledgments; 1. A Management View of Public Relations 2. Public Relations as an Integral Management Function 3. Tangible Public Relations 4. The Costs of PR 5. Planning a PR Programme 6. Media and Methods 7. Media Relations Techniques 8. Special Action Areas of Modern Public Relations 9. Assessment of Results 10. PR Professionalism 11. Setting up a PR Department; Appendices; Glossary of Abbreviations; Index