Description
Public Relations in the Gulf Cooperation Council Countries
An Arab Perspective
Routledge New Directions in PR & Communication Research Series
Coordinators: Almutairi Talal, Kruckeberg Dean
Language: EnglishSubjects for Public Relations in the Gulf Cooperation Council Countries:
Keywords
Zayed Bin Sultan Al Nahyan; Uncertainty Avoidance; Public relations; English Premier League; Gulf Co-operation Countries (GCC); Public Relations Practice; Al Jazeera; Arab perspectives; Al Jazeera Arabic; historical perspective; Public Relations Activities; middle east; Public Relations Practitioners; culture; Gulf Cooperation Council Countries; civil service sector; Qatar’s Hosting; oman; Majlis Al Umma; bahrain; GCC Country; Al Jazeera Sport; Independent Schools; Kuwait National Assembly; Public Relations Units; Sultan Qaboos Bin; Government Communication Services; Omani Ministries; UAE Constitution; Bahraini Women; PR Practitioner; PR Agency; KSA; Public Relations Departments
Publication date: 12-2020
· 15.6x23.4 cm · Broché
Publication date: 04-2019
· 15.6x23.4 cm · Relié
Résumé
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The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries.
This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region.
This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region.
1. Introduction 2. The Status and New Directions of Public Relations Practice in Bahrain 3. Public Relations in Kuwait: A Historical, Practical, and Theoretical Perspective 4. Public Relations Units in the Omani Civil Service Sector: Historical Background and Current Characteristics 5. Qatar Public Relations—In Focus 6. Public Relations in Saudi Arabia: An Islamic Perspective 7. A Critical Snapshot of the Practice of Public Relations in the United Arab 8. Conclusion
Talal M. Almutairi is Assistant Professor at Saad Alabdulla Security Academy, Kuwait.
Dean Kruckeberg