Relationship Marketing Creating Stakeholder Value
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.
Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
Date de parution : 11-2015
15.6x23.4 cm
Date de parution : 05-2001
Ouvrage de 256 p.
16x24 cm
Thème de Relationship Marketing :
Mots-clés :
managing; stakeholder; relationships; strategies; referral; domains; customer; retention; supply; chain; Relationship Marketing; Large UK Organisation; Pe Rc; Customer Profitability; Market Domains; Referral Market; Key Account Management; Business Processes; Relationship Marketing Strategy; Internal Marketing; Delivery Sequence; Customer Retention; Relationship Management Chain; Customer Acquisition; Relationship Marketing Ladder; Recruitment Market; Service Support Systems; Influence Markets; Customer Profitability Analysis; Specific DMU; Delivery Systems; Customer Segments; Alliance Markets; Expanded Marketing Mix; Improving Customer Retention