Description
Rethinking Innovation and Design for Emerging Markets
Inside the Renault Kwid Project
Authors: Midler Christophe, Jullien Bernard, Lung Yannick
Language: EnglishSubjects for Rethinking Innovation and Design for Emerging Markets:
Keywords
Crash Performance Tests; Original DNA; carlos; Electronic Control Units; ghosn; Common Engine; grd; CMF; detourbet; LCI; fractal; Heavyweight Project Managers; entry; Frugal Innovations; range; Electric Vehicles; program; Fractal Innovation; indian; Project War Room; maruti; Renault Nissan Alliance; Entry Range; Vijay Govindarajan; Reverse Innovation; Indian Version; Renault Model; NCAP; Concurrent Engineering; Project Lineage Management; Global Automotive Industry; Renault's Products; Nissan Product; Alliance Plant; Dealer Network
Approximative price 53.83 €
In Print (Delivery period: 14 days).
Add to cart the book of Midler Christophe, Jullien Bernard, Lung YannickPublication date: 01-2023
· 15.6x23.4 cm · Paperback
Approximative price 104.55 €
In Print (Delivery period: 14 days).
Add to cart the book of Midler Christophe, Jullien Bernard, Lung YannickPublication date: 06-2017
· 15.6x23.4 cm · Hardback
Description
/li>Contents
/li>Readership
/li>Biography
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The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.
Part 1 The Incredible Kwid.
Strategic Exploration and Product Creativity.
Negotiating Disruptive Capacity in the Renault-Nissan Alliance.
Implementing Design to Cost: Searching for the Rupee…
Commercial Launch.
Roll-Out of the Kwid Line.
Part 2: The Lessons of Disruption.
The Nature of Innovation and Project Development.
Organizational Learning and Project Development.
Innovation and Globalization.
Innovation in Alliances.
Christophe Midler, Bernard Jullien, Yannick Lung