Services Marketing Issues in Emerging Economies, 1st ed. 2020
Coordonnateur : Adhikari Atanu
Prof. Adhikari's current area of research includes consumer choice behavior, experience product marketing, pricing, and applications of Bayesian econometrics in marketing research. He is actively involved in scholarly academic research and has published his research work in many national and international peer reviewed academic journals and edited books published by leading international publishers. His research work has been selected and presented in number of prestigious international conferences organized by Marketing Science, American Marketing Association, European Marketing Academy, World Congress in Probability and Statistics, Royal Statistical Society and similar academic forums in the USA, UK, France, Germany, Italy, China, Australia and Singapore. Prof. Adhikari's work has received several national and international awards and honors from Academy of Marketing Science USA, Marketing Management Association USA, EFMD Belgium, Oikos International Switzerland, Ivey Business School, Canada.
Will discuss contemporary service marketing related thoughts from industry and academics
Will examine entire gamut of service related issues in emerging economies
Will contain short and precise chapters containing ample examples and case studies
Date de parution : 02-2022
Ouvrage de 195 p.
15.5x23.5 cm
Date de parution : 02-2021
Ouvrage de 195 p.
15.5x23.5 cm